Private Label Rights

What You Need To Know If You’re New To Private Label Rights (PLR)Content


If you are new to the world of Private Label Rights (PLR)you might have a few questions like . . .

What is PLR?

PLR is content that is bought cheaply by multiple people. This content can be used in various ways by the purchaser—on a website, in an eBook, for email campaigns, or for auto-responders. PLR’s can be short or long articles, blog posts, special reports, audio or video products, or sales letters.

Who owns the PLR content rights?

The seller of the PLR content will give you a checklist of rights with the PLR content you purchase. Similar to this list:

  • [Yes] Can be given away
  • [Yes] Can be packaged
  • [Yes] Can use content on your website
  • [Yes] Can be offered as a bonus
  • [Yes] Can be added to paid membership sites
  • [Yes] Can alter the PLR and use them as you see fit
  • [Yes] Can be broken down into individual articles packages
  • [No] Can be offered through auction sites
  • [No] Can sell Master Resell Rights
  • [No] Can sell Master Resale Rights
  • [No] Can sell Private Label Rights
  • [No] Can pass on PLR rights to others
  • [No] Can use author’s name

Some sellers allow you to resell the PLR or use it on your website while others won’t. But the seller will clearly identify your rights. If you have questions about your rights you should contact the seller for clarification.

Why buy PLR rights?

This is a good question. Purchasing PLR’s allows you to get good quality content quickly, easily, and without having to labor to create it yourself. It really is getting your business in a box. High quality content leads to higher ranking which means more traffic which leads to increased sales.

If you hate to write and prefer someone else to do the writing but your on a tight budget then PLR content is a win-win for you. You get great quality content on your topic, focused on your niche for pennies on the dollar and you can use it multiple times and in as may ways as you wish.

Is there a danger of duplicate content when using PLR content ?

If you’re concerned about duplicate content you can hire a writer to rewrite the content for you. But for the most part if you don’t use the same exact content on the same website you should be fine. You can change out keywords or change sentences so that the content is not exactly the same. You can use Copyscape to help you with this if you really want 100% unique content. But duplicate content really isn’t an issue if you don’t use the same content on more than one page on the same website.

What can you do with PLR content?

Your options are endless when you buy PLR. You can use and reuse to content on as many projects as you can imagine. By changing the keywords you can rank for higher ranking for those words. You can have the articles rewritten and submit them to directories to establish yourself or your business as an authority. You can use some of the articles as part of your email campaign and send it to your mailing list.